How to Get Best Digital Marketing in Richmond

At the dawn of internet, content publishers started generating revenues by advertising products and services of the real world on their websites. Today the advertising industry is a blend of digital and physical media, and companies need to stay on top of its fast evolution. Following the original path, but years later, marketing and sales practices are relying more and more on Digital Marketing Richmond channels. However, companies do not take most of the potential opportunities, because they are still tied to conventional customer engagement models and operate through traditional organizational structures.

Email marketing

The method behind email marketing is simple: create your campaign objective, choose your message, set your tone and deliver to your recipients.

However, compiling the perfect campaign and achieving successful click-through and open rates relies heavily on key components. These include:

Accurate data

A responsive design template

A sales pitch or unique selling point (USP) that addresses your recipients’ needs

Many email platforms offer highly detailed and transparent reporting. These metrics give important insights into what actions your recipients are taking as a response to your email. This allows you to track and re-target those who have expressed an interest in your product or business.

Facebook

Armed with the ‘Insights’ tool, Facebook offers a wealth of advertising options to businesses that help you truly understand your audience.

This powerful data pool enables businesses to segment their target audience with thousands of lifestyle demographics to streamline your search. Finding a balance between how granular you choose to target & how wide you cast your net will make a fundamental difference to the success of your campaigns.

As a starting point, it’s worth using what you already know about your customers. Where are they based? Are they male or female? Do they have a particular hobby, interest or pursuit that is related to your service? Once you have established this, you will need to create your campaign:

Google Ad-words/Bing

Pay per click (PPC) advertising enables businesses to purchase certain search terms relevant to their business.

The key player in the Pay per click arena is Google UK, who operate their Google Adwords platform with 84% market share. However, an alternative for businesses with a tighter budget or with a target demographic is Bing, who can offer more bang for your PPC buck.

PPC advertising can be particularly effective for local businesses who make use of their location to optimise their keywords. It works on a bidding basis and uses a complex but fair method of assessing which text ads deliver users the most relevant search results.

Many businesses see an increase in website traffic by using paid search strategies. Though in such a competitive digital space, it can be difficult to maximise your PPC budget. Therefore, many businesses looking to use paid search will choose a specialist digital agency to manage their campaigns.

Re-marketing

Ever wondered why one of your previous search query results reappears in your Facebook feed, results page or on another site? Remarketing is a clever strategy employed by marketeers to encourage warm leads to convert to sales.

The principle of remarketing is to create an audience segment of customers that have interacted with any of your digital material in the past. This could include campaigns on social media, emails, clicks on your website and search advertising.

This audience will potentially provide your business with a higher conversion rate because they are already engaged with your content. A strong knowledge of analytics and a well-planned and times re-marketing strategy will deliver excellent results.

Understanding your digital marketplace

Getting to grips with a broad spectrum of Digital Marketing Richmond channels can seem overwhelming, which is why it pays to identify the ones most relevant to your business & target audience.

Marketing Made Simple

Our team will help you thrive by managing & digital marketing strategies so that you can focus on what you do best running your business. We do the marketing so you don’t have to. It’s as simple as that.

Work with us to create a practical, inspired digital strategy that builds your online audience, drives traffic to your website & converts those high quality leads so you can start your sales process. Check out our digital marketing project work to learn more about what Digital Marketing Richmond can do for you.

What Can Digital Marketing Richmond Do For You?

Branding

• Website Development
• Search Engine Optimization (SEO)
• Copywriting
• Content Creation & Publishing
• Social Media Management
• Email Marketing & Automations
• Digital Advertising Campaigns
• Google AdWords
• Digital Marketing Training & Workshops